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Contact Nancy Comenitz Real Estate

If you have any questions or need more detailed information, please feel free to contact me via phone at 617.232.4186 or fill out the form to let us know how we can help with your real estate needs.

Office Location 77 Pond Avenue,
Brookline, MA
Phone: (617) 232-4186
Fax: (617) 232-7954

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An aggressive marketing plan has to be designed to bring the home to the buyer by making use of all the popular internet sites. Pricing a home accurately is imperative in today's market. Preparing the home for sale so it shows affectively is the next step before introducing the home to the market.  Making sure it has the proper exposure on all the internet sites with a professional home movie and inviting pictures is a requirement when 90% of all homebuyers use the internet to search for homes.  

             This Plan Would Be Customized Based On Your Specific Needs
 
< align="center"                                     > Pre-Marketing
 
Competitive Market Analysis

I will prepare a Competitive Market Analysis of your home which will compare your home to the recently sold homes in your area in terms of the number of rooms, bedrooms, baths, interior square feet, lot size, condition, and other factors. This list will also include homes that were on the market that did not sell. Together we will go over these properties and discuss an effective listing price for your home.

Agency Alternatives

We will review the agency alternatives and representations that are available to you and to potential buyers. The representations of your interests, and my role as your agent for the different agency relationships, will be thoroughly presented to you for your consideration. To see an Agency Disclosure Form Click Here.

Home Enhancement

One of my special services if to help you prepare your home for sale. So often we grow accustomed to our home and fill it with our own personality.  This can discourage buyers from picturing themselves living in your home. I go from room to room and suggest simple ways that will attract more buyers and bring higher offers. Staging is very important in today's home sales. We also talk about any items that should be repaired before the home is marketed. Visit my page on Preparing Your Home to Sell.

Property Information

I research the property in the Town or City Hall to verify and assessments, taxes, betterments, permits, and other property history to insure accurate and complete information is provided to prospective buyers. I acquire a plot plan if available, for the feature sheet.

Floor Plans

A professional floor plan is made of the living area of the home for the feature sheet.

Photographer

Numerous photographs are taken of the exterior and interior of the home for the Internet, MLS, virtual tours, feature sheets, newspaper, direct mailing, possible brochure, and other marketing. By having your home online with a virtual tour, numerous photographs, and a floorplan buyers can view the inside of your home 24/7.
Click on the underlined text to view a virtual tour of a townhouse.tour.php-tid=108&pid=1002409

Feature Sheet

Included in the Feature Sheet is a description of the property, all important data, all improvements made to the property, a floor plan, a plot plan, information on the schools, nearby transportation, attributes of the area, a map of the area, and appropriate disclosures The feature sheet includes many photographs that enhance your property. It is distributed to all brokers and buyers who attend a showing or an open house.

Seller's Disclosure

We will go over the seller's disclosure form and the importance of providing full disclosure to make it clear to the buyer that the price reflects its disclosed condition. Disclosure helps reduce misunderstanding. Complete disclosure attracts more buyers by building buyer confidence and peace of mind.

                                                  The Marketing Plan
 
A major and continued effort is made to keep the Real Estate Community well-informed of your listing at all times.

 
Greater Boston Multiple Listing Service

Your property is entered into the Multiple Listing Service. This service reaches 28,000 real estate professionals throughout the New England area. Once the listing is submitted the brokerage community is able to access the listing immediately. The Greater Boston Multiple Listing Service also allows their listings to be accessed by Realtor.com, Boston.com, Metro West Homes, and all buyers who have access to the MLS Service through a Real Estate Broker. There is no other medium that offers more exposure to the targeted audience.

It is reported that:                                                                                                
cg37_8_01 90% of all homebuyers have used the Internet at some point in their home search process.
cg37_8_01 87% of all buyers frequently used the Internet to search for homes.
cg37_8_01 47%% of buyers first learned about the home they purchased through the Internet.

(source: 2007 National Association of Realtor Profile of Home Buyers and Sellers in Massachusetts).   

 
 
 No matter where buyers are looking online, they will find your property.
 
      Here are just some of the websites your listing will be placed:

  

MLS  Multiple Listing Service          h3_35www.H3mlspin.com 
Google www.Google.com
Yahoo   yahoo_images_large_141www.Yahoo.com
Microsoft  msn_01www.MSN.com 
Realtor.com    move.comwww.Realtor.com
Zillow zillowwww.Zillow.com
Trulia  trulia2_144www.Trulia.com
Boston Globe bcom_logo_leaderboard_copy_129www.Boston.com
Boston Magazine  bostonmagazine_copy_copywww.BostonMagazine.com 
Homes homes_147_01www.Homes.com
Distinctive Homes distinctive_homes_151Distinctive Homes Magazine
Homefind homefind_206www.Homefind.com
Massachusetts Real Estate mass_re.comwww.MassachusettsRealEstate.com
WWLP Real Estatewwlp_r.e.com_202www.WWLPRealEstate.com

 Hotpads

hotpads2_180www.Hotpads.com
MetroWest Homes metrowesthomes._203MetroWest Homes 
Real Estate in Newton www.RealEstateinNewton.net
Active/Rain  www.Active/Rain.com
  
 
Direct Marketing

I utilize a variety of tools tailored to each property to attract the largest possible buyer pool. This involves a combination of advertising media. For your property this would include but not limited to:

  •  Targeted mailing will be sent to offices and individual Sales Associates who traditionally service property in the community.
  •  "New Listing Available" postcards are sent to customers and neighborhoods.
  •  "Open House" Postcards will be E-mailed to all offices and individual Sales Associates who traditionally service properties in the area.
  •  "Open House" postcards will be sent to customers in the price range
Advertising
The property will be advertised in the "Boston Globe" weekly except for major holiday week-ends.
 
Sign
  •  A "For Sale" sign will be placed on the property with the owner's permission
Showings 
  •  All showing instructions will be mutually determined by me and the seller. Showings 
     will be confirmed with the seller at all times unless otherwise directed by the seller.
Open Houses
  •  Holding open houses on Sunday afternoons is very advantageous.
  •  All parties attending the open house are asked to provide their name, address, and telephone numbers. With the "no-call" law in effect those attending are not required to give their telephone number.
  •  All local agents are welcome to send or bring their customers to the open house.
  •  I strongly recommend that the seller not be present during the open house
Client Communication 
  •  On a weekly basis I will communicate the weeks activity and appraise you of current sales and changing market conditions in the area. 
  •  All appointments will be followed-up with a phone call requesting feedback.
  •  On a regular basis we will review:
             local market activity
             buyer activity in the marketplace
             property update
             update our competitive market analysis to reassess our "market value"
             make further recommendations
             discuss future marketing
                                                           Servicing The Sale
 
Offer To Purchase
  •  All offers to purchase will be in writing, accompanied by a deposit check and  presented to you in person.
  •  The buyer should always be pre-approved.
  •  I update the Market Analysis to show any changes in the marketplace that you should be aware of in determining a selling price.
  •  We will discuss all your options.
  •  You will be able to accept, reject, or counter any offer that is submitted.
  •  On your behalf I negotiate with the buyer's broker in regard to the price, terms, and timing you requested. We will negotiate exclusions, inclusions, and other fine points.      

Home Inspection 

As your listing broker, I will be present for the home inspection to answer the inspector's questions and listen to his comments. My presence allows me to communicate to you any issues that arose and recommendations that were made.

Purchase and Sale

I provide your attorney with a copy of the Offer to Purchase and all the pertinent information they will need to prepare the Purchase and Sale Agreement. The buyer will sign the agreement first. The remainder of the buyer's deposit money is placed in an escrow account.

Managing The Transaction

Work with the buyer's agent,transaction coordinator, lender's attorney, bank's underwriter, inspectors, escrow, schedule appointments to complete repairs that were agreed to in the Purchase and Sale,  etc. 

Appraisal

Once bank financing has commenced the bank will send an appraiser to determine the value of the property. I arrange to accompany the appraiser and provide information of comparable properties that have sold in the area to substantiate the sale.

Smoke Detectors and Carbon Monoxide Detectors

An appointment is made for the fire department to check the smoke and carbon monoxide detectors. A smoke detector and carbon monoxide detector certificate is required by the Commonwealth of Massachusetts for every closing. Each city and town has their own rules and regulations as to where the smoke detectors need to be placed even if they are wired in. I urge every homeowner thinking of selling to check with their local fire department before they list their property. Many closings have had to be rescheduled because the alarm companies have had to relocate or replace the smoke detectors in a home. A new smoke detector cannot just be added. The old smoke detector has to be removed. Also if you have a system that is wired, you cannot add a battery smoke detector. They must all be the same.

Water Reading

I arrange for the final water meter reading to be taken and an interim bill to be prepared by the Water Department. The seller pays the interim bill at the closing.

Final Walk Through

Within forty-eight hours of the closing I will accompany the buyers through the home while they make sure all conditions in the Purchase and Sale have been satisfied, and that the home is in the same condition as when they signed the Purchase and Sale.

The Closing

The attorneys involved arrange the closing time. I always attend to bring the needed paperwork I have, and to make sure everything is going well. Once the new deed is placed on record at the Registry of Deeds your proceeds will be released to you.

Throughout the transaction I am there to provide guidance and knowledge through a complex process, support for emotional decisions, and legwork to complete the transaction.

 

 For a Complimentary Market Analysis of your home, please fill out the form below:

 

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Property Information
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