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An aggressive marketing plan has to be designed to bring the home to the buyer by making use of all the popular internet sites. Pricing a home accurately is imperative in today's market. Preparing the home for sale so it shows affectively is the next step before introducing the home to the market. Making sure it has the proper exposure on all the internet sites with a professional home movie and inviting pictures is a requirement when 90% of all homebuyers use the internet to search for homes. |
This Plan Would Be Customized Based On Your Specific Needs |
| < align="center" > Pre-Marketing |
Competitive Market Analysis |
I will prepare a Competitive Market Analysis of your home which will compare your home to the recently sold homes in your area in terms of the number of rooms, bedrooms, baths, interior square feet, lot size, condition, and other factors. This list will also include homes that were on the market that did not sell. Together we will go over these properties and discuss an effective listing price for your home. |
Agency Alternatives |
We will review the agency alternatives and representations that are available to you and to potential buyers. The representations of your interests, and my role as your agent for the different agency relationships, will be thoroughly presented to you for your consideration. To see an Agency Disclosure Form Click Here. |
Home Enhancement |
One of my special services if to help you prepare your home for sale. So often we grow accustomed to our home and fill it with our own personality. This can discourage buyers from picturing themselves living in your home. I go from room to room and suggest simple ways that will attract more buyers and bring higher offers. Staging is very important in today's home sales. We also talk about any items that should be repaired before the home is marketed. Visit my page on Preparing Your Home to Sell. |
Property Information |
I research the property in the Town or City Hall to verify and assessments, taxes, betterments, permits, and other property history to insure accurate and complete information is provided to prospective buyers. I acquire a plot plan if available, for the feature sheet. |
Floor Plans |
A professional floor plan is made of the living area of the home for the feature sheet. |
Photographer |
Numerous photographs are taken of the exterior and interior of the home for the Internet, MLS, virtual tours, feature sheets, newspaper, direct mailing, possible brochure, and other marketing. By having your home online with a virtual tour, numerous photographs, and a floorplan buyers can view the inside of your home 24/7. |
Feature Sheet |
Included in the Feature Sheet is a description of the property, all important data, all improvements made to the property, a floor plan, a plot plan, information on the schools, nearby transportation, attributes of the area, a map of the area, and appropriate disclosures The feature sheet includes many photographs that enhance your property. It is distributed to all brokers and buyers who attend a showing or an open house. |
Seller's Disclosure |
We will go over the seller's disclosure form and the importance of providing full disclosure to make it clear to the buyer that the price reflects its disclosed condition. Disclosure helps reduce misunderstanding. Complete disclosure attracts more buyers by building buyer confidence and peace of mind. |
Greater Boston Multiple Listing Service |
Your property is entered into the Multiple Listing Service. This service reaches 28,000 real estate professionals throughout the New England area. Once the listing is submitted the brokerage community is able to access the listing immediately. The Greater Boston Multiple Listing Service also allows their listings to be accessed by Realtor.com, Boston.com, Metro West Homes, and all buyers who have access to the MLS Service through a Real Estate Broker. There is no other medium that offers more exposure to the targeted audience. |
It is reported that: |
| No matter where buyers are looking online, they will find your property. |
Here are just some of the websites your listing will be placed: |
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Direct Marketing |
I utilize a variety of tools tailored to each property to attract the largest possible buyer pool. This involves a combination of advertising media. For your property this would include but not limited to:
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Advertising |
| The property will be advertised in the "Boston Globe" weekly except for major holiday week-ends. |
Sign |
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Showings |
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Open Houses |
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Client Communication |
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Offer To Purchase |
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Home Inspection |
As your listing broker, I will be present for the home inspection to answer the inspector's questions and listen to his comments. My presence allows me to communicate to you any issues that arose and recommendations that were made. |
Purchase and Sale |
I provide your attorney with a copy of the Offer to Purchase and all the pertinent information they will need to prepare the Purchase and Sale Agreement. The buyer will sign the agreement first. The remainder of the buyer's deposit money is placed in an escrow account. |
Managing The Transaction |
Work with the buyer's agent,transaction coordinator, lender's attorney, bank's underwriter, inspectors, escrow, schedule appointments to complete repairs that were agreed to in the Purchase and Sale, etc. |
Appraisal |
Once bank financing has commenced the bank will send an appraiser to determine the value of the property. I arrange to accompany the appraiser and provide information of comparable properties that have sold in the area to substantiate the sale. |
Smoke Detectors and Carbon Monoxide Detectors |
An appointment is made for the fire department to check the smoke and carbon monoxide detectors. A smoke detector and carbon monoxide detector certificate is required by the Commonwealth of Massachusetts for every closing. Each city and town has their own rules and regulations as to where the smoke detectors need to be placed even if they are wired in. I urge every homeowner thinking of selling to check with their local fire department before they list their property. Many closings have had to be rescheduled because the alarm companies have had to relocate or replace the smoke detectors in a home. A new smoke detector cannot just be added. The old smoke detector has to be removed. Also if you have a system that is wired, you cannot add a battery smoke detector. They must all be the same. |
Water Reading |
I arrange for the final water meter reading to be taken and an interim bill to be prepared by the Water Department. The seller pays the interim bill at the closing. |
Final Walk Through |
Within forty-eight hours of the closing I will accompany the buyers through the home while they make sure all conditions in the Purchase and Sale have been satisfied, and that the home is in the same condition as when they signed the Purchase and Sale. |
The Closing |
The attorneys involved arrange the closing time. I always attend to bring the needed paperwork I have, and to make sure everything is going well. Once the new deed is placed on record at the Registry of Deeds your proceeds will be released to you. |
Throughout the transaction I am there to provide guidance and knowledge through a complex process, support for emotional decisions, and legwork to complete the transaction. |
For a Complimentary Market Analysis of your home, please fill out the form below: |
(Fields marked with * are required.) |
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